Facebook, Twitter, MySpace (yes people still use it!), LinkedIn, Bebo, Flickr, Foursquare, Google+ and list goes on! Worldwide there are literally hundreds of social networking sites and if you have one, you probably have at least 2 or 3. But is the information you have on these sites damaging you or your company’s reputation?
It’s becoming a well known fact that employers will Google candidates and check out their social media presence even before you get to interview stages. So now that these sites have moved on from just a place to connect with friends, to somewhere where employers and customers will get their first impressions of you it is vital that what these sites say about you is positive and not detrimental.
I have come up with 5 top tips to keep your Social Media presence a positive attribute rather than a negative one:
Everybody has embarrassing drunk photos on their Facebook profile and it is good to show that you can let your hair down at the weekends, but if these odd one or two photos are more like every other photo, then you may need to think about cutting them down a bit. It’s one thing to show that you can have a good time, but you need to remember that employers more importantly want to know that you’re not going to turn up with a hangover every morning!
2. Up to date
With new Social Networking sites popping up all the time it’s easy to forget that old MySpace account or YouTube channel you set up when you were 15. It’s good to do a Google search for yourself every once and a while to re-discover these lost profiles and either up date them or delete them. Make sure that all of your current accounts are also up to date, especially education and employment history.
3. Honesty is the best policy
Now you know that employers will be looking at your Social Media presence don’t fall in the trap of embellishing the truth. Honesty really is the best policy, employers will pick up on what you have written about yourself and may question you at an interview, much like your CV so it really is important to be truthful on all of you profiles.
4. Sticks and stones
Every man and his dog has a blog these days and sometimes the things we write about can be emotionally fueled and negative to say the least. If you know you have written something about a company in the past that you may regret now and you think reflects badly on yourself then address it in a new positive one. Explain why you wrote it and how your view point has changed, because one day you may find yourself wanting to work at that company. Similarly future employees don’t want to see that you have slated a former employee on your blog or Facebook page, why would they employ somebody that could turn around and do the same to them? Keep those sorts of opinions private, because they could affect your future professional prospects.
Before you publish that post or update your status, think what it says about you to all of your potential audience. In essence use your common sense, if it’s just a rant to make you feel better after you’ve been reprimanded at work it’s probably going to reflect badly on you when you come to want a new job so don’t publish it. If it’s a subjective piece on a company that you strongly believe has done wrong and you are sure you won’t regret it in the future then go for it.
Although these tips are for personal Social Media usage, organisations also need to take heed, instead of going to official websites consumers are increasingly using Facebook as their first port of call. This means that a company’s Facebook page could become their front of house, so the information and comments on it need to portray a positive image.
These tips aren’t meant to stifle how you represent yourself online, they’re meant to make you think twice about what information you have about yourself online. Public Relations is about creating and sustaining a positive reputation, this is no different for how you portray yourself using Social Media. Often people fall into the trap of using sites like Facebook and Twitter as a platform to air grievances and in the heat of the moment you may find it helpful, but down the line you may find that they turn around and bite you on the bum!
Make sure that your Social Media profiles are saying the right things about you.