The two social media new kids on the block of the last few months have undoubtedly been Google’s offering Google+ and the visual network that is Pinterest. Both of these social media channels have their own pros and cons, but in this virtual dog eat dog world which one will prove its worth to businesses and consumers alike?
Having both Google+ and Pinterest accounts I have my own opinion of which I believe is better for personal and business use but before I divulge that information, what exactly are Google+ and Pinterest?
Google+ is the much anticipated social media network from search engine giants Google. Set to be the first real rival to Facebook, there are similarities between the two. The constant stream of your ‘friends’ statuses, the chat facility and the ability set up pages for businesses. The are some more unique features of Google+, the ‘hangout’ allows a Skype type conference call where you can have a multi user conversation using video and audio. Google+ also allows users to create ‘circles’ so that statuses can be targeted to specific groups of people in ‘circles’ that you create. The social network has been adopted by some influential people like Richard Branson and President Obama as well as business. Its slow up take of users haven’t dampened Google’s spirits for the site’s future, but is it a real contender to Facebook especially for business use?
Pinterest is an image base social networking site where users can ‘pin’ images they find on the internet onto ‘boards’ like a digital pin board. A simple toolbar add on is installed so that whenever you are browsing the internet you are able to pin images to your boards. These boards can be themed around anything you like from the latest fashions to your favourite typography. Being a purely visual site lends itself extremely well as a business tool and early adopters of the site for business functions have be online fashion website ASOS and Hugh Hefner’s empire Playboy. Pinterest lends itself to fashion, which is why ASOS has had such success with their Pinterest presence. It is also a great platform for food, crafts, home ware and photography.
Both of these social networks have positives and negatives that affect their useability for organisations, some of which are below: