Client research made easy

I’ve harped on about how important I think it is to monitor your social media presence, which it is. It is also important for you to be able to collate this information on a perspective client. There are various different websites out there that offer online monitoring, which makes it incredibly easy for you to do this yourself. Depending on what exactly you want to know about a client, will narrow down the type of site you use. There are literally hundreds of websites out there offering you free and pay for services, so here are just a few examples:

Comparative: If you are looking to compare your client to a competitor and get a general day to day view of what is being said about them, a quick, easy and free service is Google Trends. All you do is type in the name of your client a comma and then the competitor and it brings up a graph of news references over the last seven years, links to recent news stories that explain the graphs troughs and peaks, and facts about the companies presence across the world. It’s a basic tool, but it provides instant results that are clear and easy to understand and it’s perfect to use if you want to see how your client is being talked about online in comparison to a competitor.

Website Analysis: If you want an in depth analysis of your client’s website including traffic, SEO and server information then you can use sites that allow you to search for information on your clients wesbite. Woorank is a website much like this, you enter your clients name and woorank provides you with a page of information on their website. The information ranges from your woorank rating to its SEO (Search Engine Optimisation). Another site similar to woorank is Website Grader, this site gives you more information on a website as well as suggestions to how you can improve the way the site runs.

Everything you need to know: If you want websites that are a one stop for information on a client, then Alexa gives you everything woorank and website grader do and more. You can create your own dashboard where you can add one or more websites to receive daily information on these websites. This is great for an agency, as you can add a new clients website to your dashboard and get the information sent straight to you. Another all round website is Quarkbase, unlike Alexa Quarkbase is more basic. You are given an overview of the website, but included in this summary is information from the current CEO to the latest comments on the company on Twitter as well as contact information and site traffic.

What is integral for you to remember when using these sites, is with the ever changing landscape of the internet as quickly as these analytic sites are created, the internet is evolving and changing. The tools out there are fantastic as a general overview when researching a new or prospective client, but there are glitches to these tools. For example woorank ranks Google the world’s largest website at only 84.5, so some of the information that these sites provide will obviously need to be taken with a pinch of salt.